Fair Game farms must comply with a set of obligatory production standards.

A second set of continual improvement standards aims to include and encourage those in the process of change, whereby we monitor their progress. On this set of standards, farmers must achieve a collective score of 50% and must show continual improvement thereafter.

Any failure to comply will result in disqualification.


  • Ethical livestock and pasture management must be implemented:
    • More than 80% of the land surface on the farms participating in this brand must constitute natural veldt conditions,
    • All the produce of the brand must be reared on natural veld terrain for at least 9 months of any calendar year
    • No animals may be exposed to feedlots.
  • Traceability of livestock must be demonstrated to the farm of origin through sales and purchases and Fair Game producers must maintain records on all transport and delivery of livestock.
  • Predator and wildlife friendly management practice must be implemented:
    • Non-lethal predation mitigation must be practiced.
    • Wildlife coexistence must be practiced on the participant farms.
  • Ecological and Veterinary Management Plans must be developed:
    • A detailed ecological (including livestock and pasture) management plan must be compiled within three years of registration with Fair Game.
    • No growth stimulants and prophylactic antibiotics and hormones may be used.
  • Detailed records are kept of livestock and management actions.


The standards will cover a full range environmental impact, animal husbandry, animal welfare and social responsibility standards. There will be a requirement to meet a 50% compliance standard in these on initial qualification and a demonstration of continual improvement thereafter. Producers are expected to keep records of their performance to enable effective audit of their compliance.

The environmental management standards will include:

  • Ecological integrity of their farms
  • Soil conservation efforts
  • Water and riparian conservation actions
  • Biodiversity impact mitigation actions
  • Energy conservation and management
  • Waste management
  • Alien Plant Management
  • Responsible Fire and Disaster Management
  • Responsible Veterinary Management
  • Responsible Fencing Management

The animal husbandry standards will include:

  • Animal nutrition
  • Adequate access to water
  • Herd health and wellbeing measures

Animal welfare issues will include:

  • Low stress animal handling
  • Humane animal transport
  • Humane animal procedures and surgeries

Social responsibility standards will include:

  • Lawful employment standards
  • Human health and wellbeing standards
  • Human capital development efforts